Researcher. Designer. Thinker.

About

Astrid Paris is a UX researcher and designer whose passion is helping teams create shared understanding of business and user needs through flexible and efficient processes, experimentation, and iterative design

I’m a screenshot hoarder, always looking for more inspiration. I’m a hacker, because sometimes progress is better than perfection. I also sketch and write to think.
 
 *I actually don't wear glasses anymore after getting Lasik in 2017! 

*I actually don't wear glasses anymore after getting Lasik in 2017! 

Like a lot of other folks, I didn’t travel a direct path to UX. While majoring in computer science in undergrad, I took a few required technical writing courses. Along the way, my tech writing professor convinced me to switch to the newly-created Technical and Professional Writing degree program. My apathy towards Java programming and frustration with higher-level math forked my path to studying how to communicate complicated stuff.

I just couldn’t let go of that whole techy thing, though, so that’s why I ended up with a Bachelor of Science in English (Technical and Professional Writing Emphasis) with a minor in Web Development. (All those maths + my minor courses = B.S. instead of a B.A.) From there, I did what most English-majors-who-don't-want-to-teach do: go to grad school. I ended up with a Master of Science in Information Design and Communication, which served to be a fantastic foundation for a career in UX.

I have over a decade of professional experience helping companies create and refine the user experience of websites; eCommerce; and enterprise and consumer-facing products. I've worked with big brands (such as GE, AT&T, Autodesk, The Weather Channel, and The Home Depot) and I've worked on hairy problems (reducing mass mobile subscriber revenue leakage due to shady content providers back in the WAP site days, aligning a SaaS company's legacy professional service offering with its new SaaS product built to solve the same customer problem, for example).

My professional passion is helping teams create shared understanding of business and user needs through flexible and efficient processes, experimentation, and iterative design. An advocate of continuous improvement, I believe that individuals and teams should always be learning. I'm always down to talk shop as well as to share my career experiences to help others find their right place at the right time.